The key point that Clasen and McHugh are trying to make with the founding of Gambit Strategies is that without strategic digital advertising, persuading and mobilizing all voters simply cannot be done. Greater access to streaming services and inevitably shorter attention spans have transformed the lens of ad marketing in the digital and physical world. And as one of the first political campaigns to sign a partnership with a digital streaming platform – Hulu – Hilary Clinton’s race to the White House became Meghan Clasen’s trailblazing effort into digital political marketing. Specifically looking for someone with an outside perspective and the potential to bring in fresh ideas to politics, Clasen was hired to oversee ad operations and media buying, but often found herself educating colleagues on why digital should be prioritized.Īs she taught them to think of digital persuasion as a broadcast medium similar to television instead of the direct-mail programs they were used to, campaign heads and progressive brands alike quickly began subscribing to Clasen’s dogma. Starting her digital advertising career at agencies in New York City, she spent five years working with brands such as Samsung and AT&T, before taking a lead role on Hilary Clinton’s Hillary for America digital advertising team in 2015.

Staying true to a concrete storyline was something Clasen learned along the way to becoming one of today’s top digital strategists.

Best digital activations 2020